Portfolio

My Projects

1. Led Content Strategy at Crowdera

CrowderaGroup is a fundaising SAAS organization with three entities.
As the organization's first content strategist after restructuring, I led the development and implementation of a content strategy, redesigned and managed key websites and other digital properties, and helped teams embrace user-centered design, agile principles, and product management fundamentals. Led a campaign to establish company in African market and helped aquire 3 big projects with UN and African government affilated organizations.

  • Helped in restructuring of organization
    In 2021, Crowdera decides to seperate the fundraising platform and SAAS product & Solutions into two seperate inteites. I worked in restrucing of the company by creating content strategy for the SAAS platform from scratch and crafted content for Crowdera, GoCrowdera and Giving Economy Forum.

  • Redesigned crowdera.com
    Used content strategy and UX processes in an iterative way.

  • Streamlined our digital presence
    Modernized our digital governance to improve our digital ecosystem.

  • Reduced support requests
    Used content design to help visitors from dozens of countries find relevant opportunities.

  • Refreshed our brand identity
    Created editorial and design guidelines and templates and press kits to accelerate the PR .

  • Managed marketing campaigns for Clients
    Designed short and long term, multichannel efforts to support strategic initiatives of clients like Chinmaya Missions, Habitat For Humanity.




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2. Led as Content Strategist for Digital Marketing Agency

Visionary Studioz is a Mumbai based production house specializing in Television Commercials, Corporate Films and Film Production.

  • Brand Identity Creation
    Created UX content for the brand to target clients in Mumbai and outskirts.

  • Style Guides
    Led branding strategies under creative strategists guidance for the clients.

  • Increased Sales for client
    Run campaigns for a cloud kitchen and increased the sales by 34% in two months.




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3. Designed Web Content and UX content for JadeForest

Jade Forest is a premium beverage company.

  • Designed Content for website
    Design UX content for retail process on website.

  • Defined style guide
    Created style guide for website and social media.

  • Content Strategy for online retailing sites
    Marked sites for the listing of product and created product details, descriptions and offer strategies for amazon and bigbasket.




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4. Ad Copywriting







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5. Published & Featured







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