Little about me As a self-declared storyteller, my passion for
crafting narratives has been deeply ingrained in me since childhood,
as I immersed myself in the worlds of Ruskin Bond's chu-chu with
famous literary heroes, Tintin's adventures, and Kafka's surrealism.
Storytelling has become an essential motif to understanding me, and
I am confident that I can bring this same passion and creativity to
your brand.
As a Content Strategist, I am passionate about creating compelling
stories and building meaningful connections with audiences through
effective content. With a keen eye for detail and a strategic
mindset, I have honed my skills in crafting messaging that resonates
with target audiences and drives engagement.
My journey into the world of content began with a Bachelor's degree
in Journalism and Mass Communication from Central Delhi College,
where I developed a love for storytelling and writing. Since then, I
have gained over four years of experience working in various content
fields, including scriptwriting, PR, and content strategy.
Currently, I work as a Content Strategist at a US-Singapore-based
fintech company, where I specialize in creating content strategies
for niche clients and monitoring digital/SEO/advertisement on a
daily basis. In this role, I am responsible for curating social
media and ad strategies, communication messages, email marketing
strategies, and internal content requirements. Previously, I have
worked with marketing agencies and have freelanced with various
brands in breverage sector, finance, technology and sustainability.
What sets me apart as a Content Strategist is my ability to write
technical and research-based content in a creative and engaging way.
I am adept at transforming complex information into compelling
narratives that capture the attention of audiences.
My passion for storytelling and my technical expertise in crafting
effective content make me an ideal fit for any organization looking
to build strong connections with their audiences. I am excited to
bring my skills and experience to new challenges and help businesses
achieve their content marketing goals.
If you'd like to connect, you can find me on
Linkedin
Mixologist
In addition to my other experiences, I have also worked as a mixologist at a traveller hostel in Goa, where I learned that blending drinks with stories can boost revenue and bring joy to customers. This valuable lesson was imparted to me by the fantastic hosts of the Apex Wine Club in India, Ruby and Sidd, who graciously allowed me to join their veteran wine club. Inspired by their passion and expertise, I am highly passionated to work promoting the appreciation of high-quality alcoholic beverages and ready-to-drink products in India.